PAy per click (ppc)

Unsure which specialization to choose? Our strategy team can guide you to maximize ROI. Start small, deliver results, then expand for optimal marketing budget use.

Google specializations

Google Search Ads

Google Display

YouTube Video Ads

Microsoft Ads (Yahoo/Bing Ads)

Microsoft Search Ads

Microsoft Shopping

Social media platform Ads

Facebook

Instagram

Twitter

LinkedIn

Pintrest

Tiktok

Search Engine Ads Advertising Driven Campaign Deliverables

Outlined here are our main areas of focus for PPC projects. Our approach goes beyond the account, ensuring correct tracking set up and optimized landing pages to improve quality scores and reduce cost per click. We offer feedback to enhance your conversion funnel for maximum ROI.


Tracking

We will provide essential analytics and conversion tracking codes for PPC if needed, ensuring accurate tracking to maximize success.


Segregation by Platform

The platform you advertise on should align with your goals. We can discuss the pros and cons of each.


Keyword Selection

Keyword selection is crucial for PPC success. We use a detailed, long-tailed keyword strategy to lower costs per click, improve relevance, and enable better keyword and bid management.


Competitors

We want to target the competitor's name, which can trigger your ads for highly relevant clicks.


Negative Keywords

Negative keywords prevent unwanted traffic from your website. Google's search query transparency has decreased, making it crucial to research and create a negative keyword list. We offer industry-specific negative keyword lists and best practice suggestions to optimize your account.


Bid Adjustments

We'll use our exclusive bid management software and skill to target the most relevant keywords that effectively reach the campaign's target audience at the best possible rates.


Managing by Devices

– It is a common mistake to treat all traffic equally. We individually analyze how mobile traffic, tablet traffic, and desktop traffic are performing. 


Time of Day/Day of Week Adjustments 

Adjust bids by time of day and day of week to optimize campaign performance and costs efficiently. Prioritize best traffic times for aggressive bidding while saving money during off-peak hours.


Ad Creation

Getting the messaging right is a big key to successful PPC marketing. We have seen messaging have profound effects on both click-through rates and conversion rates, which is one of the reasons we emphasize such an elevated level of client interaction when creating campaigns. We will incorporate your messaging with our standard best practices regarding ad copy to create effective, compelling ads.


Remarketing

We believe that "remarketing" can be essential for successful digital marketing.


Quality Scores 

In recent years, Google's changes have reduced transparency and micromanaging. High-quality scores are crucial for success, so we frequently review and adjust campaigns accordingly.


Reporting

Reporting frequency varies based on campaign size: monthly, bi-monthly, or weekly. Our aim is to assist in interpreting reports, identifying strengths, pinpointing areas for improvement, and outlining steps to enhance successful strategies.