Reputation management
First Step : Ethics review
Every reputation repair project is subject to approval. Our team will perform an ethical assessment to ensure we are only supporting companies dedicated to providing the highest level of customer service possible.
second step: research
Our Initial Analysis Reports set the stage for successful search engine reputation management and guide your return on investment.
These reports include:
Keyword Report: Define exact keywords and search phrases that produce negative results for you or your brand.
Initial Ranking (Benchmark): Ranking positions for your brand and for each URL that has posted negative content about your brand.
Link Profile Analysis: Detailed report on inbound links, anchor text, and link ages. Helps identify backlinks affecting search rankings.
Site Crawl: Complete crawl of website elements to identify and address structural issues impacting rankings.
Offending Result Strength Analysis: Understanding the challenges we face and the time needed to resolve them is crucial.
Positive Asset Strength Analysis: We must identify our available assets to address the issue, such as social media accounts, affiliate sites, and positive third-party owned sites.
On-Page Optimization Recommendations: Consider existing on-page optimization including title tags, keyword density, and metadescriptions to address the issue.
Creation of a content development strategy: Once we understand our situation, we'll recommend content to address the problem.
Strategy & Scope of Work Development: Create a strategy to improve search ranking and performance with clear time and cost expectations.
third Step : develop your strategic internet marketing plan (simp)
Based upon the data we uncover; we create a custom SIMP that lays out our path in dominating organic search engine rankings.
This plan includes:
Plans for your website: What needs fixing? Is the website code SEO-friendly? Is optimized content easily accessible for search engines? Can the website be properly optimized?
What web assets do we have? Do you have other websites we can use for reputation management? We may need multiple well-optimized sites to push positive content to the top of search engines.
A financial order for your keywords. Prioritize keywords based on impact and exposure of negative content. Remove negative content quickly for positive ROI.
On GOing Search Engine Reputation repir
May Include:
Web Development
On-Page Optimization
Off-Page Optimization
Backlink Disavowal
Social Sign Development
Weekly Meetings
